Tuesday, August 28, 2012

Problem Definition vs. Problem Solving

It is relatively easy to come up with lots of new business ideas. Most people start with the product as the unit of improvement in business innovation. I see it with clients, especially engineers, all the time. They instinctually head in this direction - "let's add X feature!" as a panacea to all business problems. Last year, my brother came up with the concept of caffeinated water that he would call "H2Go". Clever and fun to think about - but is it a good idea? The biggest challenge in innovation is not solving problems. There are plenty of start ups that exist to solve problems that nobody has. The purpose of a business is to connect people with what they need. They need it because they have a problem to be solved. So that's where we have to start.

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